Netflix’s $200 Million Thailand Play Marks Big Asia Content Push

Netflix Inc. is ramping up production of content in Thailand after pumping in more than $200 million in the past four years, underscoring the Southeast Asian nation’s growing role as a regional hub for production. The world’s largest platform has been pumping out original content from Thailand such as mystery thriller series Master of the House, helping attract 750 million viewing hours of Thai content in 2024 alone.